Download Contents from the New Sony Ericsson PlayNow Arena

Now, finally it really come true. Sony Ericsson has officially announced the Sony Ericsson PlayNow Arena, a place where Sony Ericsson users can download digital content for their devices. This new service is pretty similar like the Nokia’s download service, but of course with Sony Ericsson’s style.

Actually, PlayNow Arena is a long-awaited revision of its online music store called PlayNow. It will first debut in Nordic countries offering customers games, songs, and other digital content.

Initially, Sony Ericsson’s PlayNow Arena will come with 1 million tracks from major labels which are Sony BMG, Warner Music, and EMI. Eventually, SE plans to offer 5 million tracks to customers and further expand the service to other European countries until it goes full-scale in 2009.

One thing you have to keep in mind is that the music tracks will cost about $1.43 a piece, which is a bit pricier than what is offered by other digital music download services like iTunes (which sells songs for 99 cents each), but then again you won’t be able to play those tracks on a Sony Ericsson phone anyway.

Sony Ericsson content boss Martin Blomkvist doesn’t seem all too happy about this move, commenting that the sale of digital music will not make their company any richer. Well, if what they say is right and what you get is what you deserve, then it’s up to Sony Ericsson to actually make this new download service work.

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