Online Music Store Sony Ericsson

Can this be true?? Well, according to our source at phonereportv2.o it is likely to be true. Sony Ericsson will come as a new contender for the online music store battle. As we all know, in terms of mobile music, Sony Ericsson is known for their Walkman series handsets and the key to win the heart of the consumer could be the right marketing strategy.

Nokia Music Store has opened in about 12 countries, and the number is set to increase gradually. Sony Ericsson will have a tough time catching up, unless they deploy a global technique and not individual. Providing each country with their own music is more profitable, but it consumes time, and time is money.

Sony Ericsson’s marketing director, David Hilton, told the Mobile Today website: ‘We’ve approached and had discussions with all the operators, and a number of those talks are still ongoing. It’s a good commercial opportunity.’

The Music store will be integrated in the PlayNow service, but with many operators such as O2 and Vodafone launching their own stores, it will be tough to play in this market. LG is also set to play in the market, with its MusicStation Max online music store for mobile phones.